Investor presentation reimagined for the web
From €500 to $25M — the power of data-driven music.
Elegant capital formation around music rights, backed by a reinvestment loop instead of guesswork.
Actuation is a music rights investment platform focused on master-share royalties, music catalog growth, and data-driven song acquisition opportunities.
€500
Starting capital
$25M
Company valuation Q4 2025
5.53x
Avg portfolio MOIC
The origin story
€500
That’s all it took.
Two students. One drum kit. One vision.
The first release was self-funded, every royalty was recycled into the next opportunity, and the operating stack was brought in-house step by step. The result was not a one-off hit, but a compounding framework.
2019
Sold drum kit for €500
First releases landed the same year and every royalty was pushed back into the next release cycle.
2021
YouGrow founded
The marketing engine moved in-house, giving Actuation full control over campaign execution and spend efficiency.
2023
IndieMassive founded
Distribution became vertically integrated, tightening ownership, reporting, and release control.
Q4 2025
Company valued at $25M USD
The valuation was reached through the reinvestment loop itself rather than outside venture funding.
The Actuation model
We find songs that work — before the market does.
The deck’s four-step operating model becomes a sequence of signal, ownership, marketing, and monetization layers, now enhanced with subtle motion and a more immersive sonic-graphic backdrop.
Data-driven identification
Platform signals across TikTok, Spotify, and YouTube are tracked before broader buyer demand peaks.
Master rights acquisition
Artists are signed and masters are acquired at earlier valuations before catalog buyers enter the opportunity.
Precision marketing
Playlisting, TikTok campaigns, and active-listener targeting are run with conversion discipline.
Exit or hold for royalties
Assets can be sold into mature catalog demand at 10–15× NLS or held for perpetual royalty cash flow.
The investor proposition
An offer for investors.
The structure remains deliberately simple: one fee, rights clarity, a funded growth engine, and a perpetual royalty split shaped by the same operating discipline shown across the portfolio.
How it works
Investor acquires up to 50% of a song's master-share royalties through a single entry fee.
That fee covers the artist buyout, establishing the investor as the rightful holder of their share.
The remaining capital is deployed into marketing by Actuation using the same disciplined operating model.
The investor receives 50% of streaming royalties on a perpetual basis.
Actuation continues to grow the song's value while future exit opportunities may emerge at 10–15× NLS.
Key terms
Case studies
A reusable proof-of-execution layer.
The deck’s repeated case-study pattern becomes an interactive selector, allowing each song to keep its investor narrative while making comparison much faster on the web.
Case study
Bryan V
“Where Have You Been”
Deal details
Return summary
An offer of $200,000 for the 50% share implies a forward investor IRR of 91% when royalties and exit potential are considered together.
Portfolio performance summary
Five songs. $144k invested. $797k in value. 5.53× avg MOIC.
What was previously a single summary slide now becomes a cleaner evidence table with stronger legibility, better spacing, and responsive behavior for mobile review.
| Song | Invested | Timeframe | Streams/day | Total value | MOIC | Status |
|---|---|---|---|---|---|---|
| Bryan V — Where Have You Been | $73,700 | 30 days | 154,000 | $400,000 | 5.43× | Offer rcvd |
| The Infamous — How Do You Do | ~$24,000 | 7 months | 65,000 | $199,000 | 8.29× | Fully exited |
| AMERO — NUMB | $30,380 | 5 months | 25,000 | $107,800 | 3.55× | License offer |
| Kroma — Butterfly | $10,730 | 2.5 months | 32,000 | $60,270 | 5.62× | License offer |
| AMERO — How You Remind Me | $5,300 | 2.5 months | 9,000 | $30,055 | 5.67× | License offer |
| Total portfolio | $144,110 | avg 3.6 mo | . | $797,125 | 5.53× | . |
Market context
Institutional capital is flooding into music rights.
The site turns this evidence into a cleaner signal grid, helping investors understand that Actuation is not building in isolation; it is already operating in an asset class that institutions are actively underwriting.
Raised by Duetti alone
Duetti, Jan 2026
Current NLS multiple for recorded music catalog exits
Shot Tower Capital, 2025
Songs acquired per month by Duetti alone
Music Business Worldwide
Of recorded music revenue now attributed to independent artists
Duetti / Billboard
Invest in the next song
The next song.
Perpetual royalty rights. Data-driven execution. Actuation aims for the best possible IRR — for you.